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Recycling Today Magazine » News »
Clif Bar Launches Nation’s First Collection Program for Used Energy Bar Wrappers
Clif
Bar, an all-natural and organic energy bar, and TerraCycle have
announced the nation’s first program designed to reduce the amount of
energy bar wrappers going into landfills, while educating people about
the benefits of reusing waste materials, according to a company press
release.
Together
the companies have created the Wrapper Brigade, which will donate 2
cents to charity for every used wrapper collected by individuals and
organizations. Clif Bar is sponsoring the program and TerraCycle is
providing product collection and reuse expertise.
The
collected wrappers will be fused and woven into a strong material,
which will then be used to make backpacks, gym totes and other
products. These items are expected to be available at major retailers
by early next year. 
Those who wish to sign up for the Wrapper Brigade program can do so by visiting http://terracycle.net/brigades
And according to the company press release, within one to two weeks
after signing up, you receive four collection bags that hold 200 energy
bar wrappers each. Simply mail the collection bags back to TerraCycle
and designate the charity you want to support with your wrapper
donation.
“We’re
very excited to take our sustainability efforts to a new level with the
Wrapper Brigade program,” says Carly Lutz, Clif Bar brand manager.
“From using organic ingredients in our bars to selling them in recycled
paperboard caddies on store shelves, we are mindful of the importance
of trying to reduce our footprint on the planet. Just like our
consumers, we’re passionate about the outdoors and want to protect and
preserve the places we play.”
Wednesday, March 26, 2008
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