CLIF BAR Launches Nation's First Collection Program for Used Energy Bar Wrappers
By James Artis
March 17, 2008
Berkeley, CA
For the Washington Running Report
Partnership with TerraCycle, Inc. Enables Collectors to Trade Wrappers for Cash to Support Non-Profits and Schools
CLIF BAR, the leading all-natural and organic energy bar, and
TerraCycle are proud to announce the nation's first program designed to
reduce the amount of energy bar wrappers going into our landfills,
while educating people about the benefits of reusing waste materials.
Together the companies have created the Wrapper Brigade, which will
donate 2 cents to charity for every used wrapper collected by
individuals and organizations.
The collected wrappers will be fused and woven into a strong material,
which will then be used to make backpacks, gym totes, and other
products. These items are expected to be available at major retailers
by early next year.
CLIF BAR is sponsoring the program and TerraCycle is providing product
collection and reuse expertise. Both partners recognize that millions
of energy bar wrappers are discarded each year. Together they want to
help make reuse rather than disposal the norm for used wrappers.
Anyone can sign up for the Wrapper Brigade program by visiting
www.terracycle.net/brigades. There is absolutely no cost to
participate. Within one to two weeks after signing up, you receive four
collection bags that hold 200 energy bar wrappers each. You simply mail
the collection bags back to TerraCycle and designate the charity you
want to support with your wrapper donation. All shipping fees are
covered by the program to encourage people to collect as many wrappers
as possible.
"We're very excited to take our sustainability efforts to a new level
with the Wrapper Brigade program," said Carly Lutz, CLIF BAR brand
manager. "From using organic ingredients in our bars to selling them in
recycled paperboard caddies on store shelves, we are mindful of the
importance of trying to reduce our footprint on the planet. Just like
our consumers, we're passionate about the outdoors and want to protect
and preserve the places we play."
The program is part of TerraCycle's Sponsored Waste movement in which
socially and environmentally responsible companies and brands provide
funding for TerraCycle to collect and reuse their packaging, including
bottles, yogurt containers, drink pouches, and now bar wrappers.
About Clif Bar & Company
Based in Berkeley, CA, Clif Bar & Company is a leading maker of
all- natural and organic energy and nutrition foods and drinks,
including the organic certified CLIF BAR energy bar, delivering
nutrition for sustained energy, and LUNA, The Whole Nutrition Bar for
Women. Committed to sustainability, Clif Bar works diligently to reduce
its footprint on the planet from the field to the final product.
About TerraCycle, Inc.
Based in Trenton, NJ, TerraCycle was founded by Tom Szaky, a 25-year
old entrepreneur and Princeton University dropout. The company debuted
its revolutionary worm poop plant food line at WalMart and The Home
Depot. TerraCycle Plant Food and TerraCycle's other products are also
the first consumer product to earn the right to carry the Zerofootprint
seal. The seal signifies that the materials and manufacturing process
used to produce its products have virtually no negative environmental
repercussions.
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Wednesday, March 26 2008 @ 12:12 PM EDT
