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BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the
nation's first program designed to reduce the amount of energy bar
wrappers going into our landfills, while educating people about the
benefits of reusing waste materials.
Together the companies have created the Wrapper Brigade, which will
donate two cents to charity for every used wrapper collected by
individuals and organizations.
The collected wrappers will be fused and woven into a strong material,
which will then be used to make backpacks, gym totes and other
products. These items are expected to be available at major retailers
by early next year.
Clif Bar is sponsoring the program and TerraCycle is providing product
collection and reuse expertise. Both partners recognize that millions
of energy bar wrappers are discarded each year. Together they want to
help make reuse rather than disposal the norm for used wrappers.
Anyone can sign up for the Wrapper Brigade program by visiting
www.terracycle.net/brigades. There is absolutely no cost to
participate. Within one to two weeks after signing up, you receive four
collection bags that hold 200 energy bar wrappers each. You simply mail
the collection bags back to TerraCycle and designate the charity you
want to support with your wrapper donation. All shipping fees are
covered by the program to encourage people to collect as many wrappers
as possible.
Drop by Clif Bar Booth #31035 at Winter OR.
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